It’s Beaujolais Nouveau Time! Celebrate with Plaisir au Beaujolais

Each November, after Burgundy wine makers conclude the hard work of the harvest season, revelry erupts on Beaujolais Nouveau Day.

According to French law, the day occurs on the third Thursday of the month, and wine must not be released before midnight. Winemakers rush (with producers adding to the spectacle by traveling via hot air balloon or elephants and rickshaw) to reach Paris for the celebration. The day has grown in popularity in the U.S. market, coinciding quite nicely with the American Thanksgiving holiday – Beaujolais wine complements the traditional turkey dinner rather well.

Cheesemakers from Fromagerie Gaugry are adding to the hype with Plaisir du Beaujolais, a washed-rind cheese from the Côte d’Or in Burgundy. Bathed in Beaujolais wine during its maturation, you’ll notice the cheese’s fruity aroma and its salty, mildly meaty flavor. Plaisir du Beaujolais has a compact, fudgy paste and creamy texture.

While we’ll have two separate shipments, you will have only one opportunity to place a pre-order. Just like the wine, once it sells, it’s gone until next year.